Coca-Cola and BGCC Launch: "Great Futures Start Here" Campaign
Coca-Cola has generously committed to helping Boys & Girls Clubs of Chicago (BGCC) raise $350,000 through social media and textfundraising through December 31, 2011.
The "Great Futures Start Here" campaign is an awareness and fund raising campaign using the latest social media technology coupled with the opportunity to advance our mission throughout metropolitan Chicago. Highlights of the campaign include:
· The ability to donate to the Boys & Girls Clubs of Chicago directly via the website
· A Facebook fundraising campaign designed to raise money and awareness of BGCC programs and results
$10.00 donation to Boys and Girls Club of Chicago.
Charges will appear on your wireless bill, or be deducted from your prepaid balance. All purchases must be authorized by account holder.
Message and Data Rates May Apply. Text STOP to 50555 to STOP. Text HELP to 50555 for HELP.
Full Terms: www.mGive.org/T
· Strong marketing, media, and public relations support. Coca Cola has committed to support increased public exposure for Boys & Girls Clubs of Chicago and the Great Futures campaign, including LED promotional and fundraising displays at Blackhawks, Bulls, and Bears home games, and public service announcements on several prominent radio stations
"We invite everyone to use this array of social media technology to engage family, friends and colleagues in these exciting opportunities on behalf of the 10,000 members of Boys & Girls Clubs of Chicago,´ said James Keane, President and CEO, Boys & Girls Clubs of Chicago.